When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing

Journal of Retailing

Volumn 85, Issue 4, 2009, Pages 493-501

  Adjei, Mavis T ^a   Griffith, David A ^b   Noble, Stephanie M ^c  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

Competitive intensity; Customers and suppliers; Relationship marketing; Retailer supplier; Three elements of market dynamism

Indexed keywords

EID: 70449722815     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.09.001     Document Type: Article

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