Modeling customer value perceptions in cross-cultural business markets

Journal of Business Research

Volumn 64, Issue 5, 2011, Pages 533-540

  Blocker, Christopher P ^a  

^a BAYLOR UNIVERSITY   (United States)

Author keywords

Cross cultural; Customer value measurement; Services

Indexed keywords

EID: 79551551962     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.05.001     Document Type: Article

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