When opposites detract: Categorical reasoning and subtractive valuations of product combinations

Journal of Consumer Research

Volumn 39, Issue 2, 2012, Pages 399-414

  Brough, Aaron R ^a   Chernev, Alexander ^b  

^a PEPPERDINE UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84864025085     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/663773     Document Type: Article

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