Framing a price bundle: The case of "buy/get" offers

Journal of Product and Brand Management

Volumn 14, Issue 2, 2005, Pages 123-128

  Raghubir, Priya ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Pricing; Promotional methods

Indexed keywords

EID: 18144373138     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510592617     Document Type: Article

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