The Influence of Price Discount Framing on the Evaluation of a Product Bundle

Journal of Consumer Research

Volumn 30, Issue 4, 2004, Pages 534-546

  Janiszewski, Chris ^a   Cunha Jr , Marcus ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2142762604     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/380287     Document Type: Article

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