Managing trust in direct selling relationships

Marketing Intelligence and Planning

Volumn 30, Issue 5, 2012, Pages 588-603

  Poon, Patrick ^a   Albaum, Gerald ^b   Chan, Peter Shiu Fai ^c  

^a LINGNAN UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF NEW MEXICO   (United States)

^c OPEN UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Buyer seller relationships; Direct selling; Hong Kong; Non store retailing; Trust

Indexed keywords

EID: 84863810952     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501211251070     Document Type: Article

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