How is marketers' credibility construed within the sales-marketing interface?

Journal of Business Research

Volumn 63, Issue 1, 2010, Pages 13-19

  Malshe, Avinash ^a  

^a UNIVERSITY OF ST THOMAS   (United States)

Author keywords

Credibility; Expertise; Interpersonal proximity; Sales marketing interface; Trust

Indexed keywords

EID: 70349808666     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.01.004     Document Type: Article

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