메뉴 건너뛰기




Volumn 56, Issue 4, 2003, Pages 257-263

Factors associated with customer willingness to refer leads to salespeople

Author keywords

Customer; Leads; Salespeople

Indexed keywords


EID: 0037398329     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00436-8     Document Type: Article
Times cited : (35)

References (38)
  • 1
    • 41649112685 scopus 로고
    • Structural equation modeling in practice: A review and recommended two-step approach
    • Anderson JC, Gerbing DW. Structural equation modeling in practice: a review and recommended two-step approach. Psychol Bull 1988; 103(3):411-23.
    • (1988) Psychol. Bull. , vol.103 , Issue.3 , pp. 411-423
    • Anderson, J.C.1    Gerbing, D.W.2
  • 2
    • 0002672359 scopus 로고
    • A model of distributor firm and manufacturer firm working partnerships
    • (January)
    • Anderson JC, Narus JA. A model of distributor firm and manufacturer firm working partnerships. J Mark 1990 (January);54:42-58.
    • (1990) J. Mark. , vol.54 , pp. 42-58
    • Anderson, J.C.1    Narus, J.A.2
  • 3
    • 0011010757 scopus 로고    scopus 로고
    • Commitment and its consequences in the American agency system of selling insurance
    • Anderson E, Ross Jr. WT, Weitz B. Commitment and its consequences in the American agency system of selling insurance. J Risk Insur 1998;65(4): 637-69.
    • (1998) J. Risk Insur. , vol.65 , Issue.4 , pp. 637-669
    • Anderson, E.1    Ross W.T., Jr.2    Weitz, B.3
  • 4
    • 0000357545 scopus 로고
    • Estimating nonresponse bias in mail surveys
    • (August)
    • Armstrong JS, Overton TS. Estimating nonresponse bias in mail surveys. J Mark Res 1977 (August);14:396-402.
    • (1977) J. Mark. Res. , vol.14 , pp. 396-402
    • Armstrong, J.S.1    Overton, T.S.2
  • 5
    • 0013300116 scopus 로고    scopus 로고
    • How to build a 100% quality referral-based business
    • Bachrach AM. How to build a 100% quality referral-based business. Am Salesm 1999;44(7):3-7.
    • (1999) Am. Salesm. , vol.44 , Issue.7 , pp. 3-7
    • Bachrach, A.M.1
  • 6
    • 51249177591 scopus 로고
    • On the evaluation of structural equation models
    • Bagozzi RP, Yi Y. On the evaluation of structural equation models. J Acad Mark Sci 1988;16:74-94.
    • (1988) J. Acad. Mark. Sci. , vol.16 , pp. 74-94
    • Bagozzi, R.P.1    Yi, Y.2
  • 7
    • 0031285854 scopus 로고    scopus 로고
    • Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers
    • (December)
    • Barnes JG. Closeness, strength, and satisfaction: examining the nature of relationships between providers of financial services and their retail customers. Psychol Mark 1997 (December);14:765-90.
    • (1997) Psychol. Mark. , vol.14 , pp. 765-790
    • Barnes, J.G.1
  • 8
    • 0013309745 scopus 로고    scopus 로고
    • Business relationships: An examination of the effects of buyer-salesperson relationships on customer retention and willingness to refer and recommend
    • Boles JS, Barksdale Jr. HC, Johnson JT. Business relationships: an examination of the effects of buyer-salesperson relationships on customer retention and willingness to refer and recommend. J Bus Ind Mark 1997;12(3/4):248-58.
    • (1997) J. Bus. Ind. Mark. , vol.12 , Issue.3-4 , pp. 248-258
    • Boles, J.S.1    Barksdale H.C., Jr.2    Johnson, J.T.3
  • 9
    • 0000681441 scopus 로고
    • Measures of manifest conflict in distribution channels
    • (August)
    • Brown JR, Day RL. Measures of manifest conflict in distribution channels. J Mark Res 1981 (August);28:263-74.
    • (1981) J. Mark. Res. , vol.28 , pp. 263-274
    • Brown, J.R.1    Day, R.L.2
  • 10
    • 0001233581 scopus 로고
    • Alternative ways of assessing model fit
    • Bollen J, Scott Long J, editors Newbury Park (CA): Sage Publications
    • Browne MW, Cudek R. Alternative ways of assessing model fit. In: Bollen J, Scott Long J, editors. Testing structural equation models. Newbury Park (CA): Sage Publications; 1993. p. 136-62.
    • (1993) Testing Structural Equation Models , pp. 136-162
    • Browne, M.W.1    Cudek, R.2
  • 11
    • 0003668648 scopus 로고
    • A Primer of LISREL: Basic Applications and Programming for Confirmatory Factory Analytic Models
    • New York: Springer-Verlag
    • Byrne BM. A Primer of LISREL: Basic Applications and Programming for Confirmatory Factory Analytic Models. New York: Springer-Verlag, 1989.
    • (1989)
    • Byrne, B.M.1
  • 12
    • 0013205507 scopus 로고    scopus 로고
    • Taking referrals to the next level
    • Cates B. Taking referrals to the next level. Life Assoc News 1999;94(7): 16-8.
    • (1999) Life Assoc. News , vol.94 , Issue.7 , pp. 16-18
    • Cates, B.1
  • 13
    • 0013202539 scopus 로고    scopus 로고
    • Want more referrals? Ask for them-directly
    • (June 8)
    • Connors M. Want more referrals? Ask for them-directly. Crain's Chicago Bus 1998 (June 8);21:232-3.
    • (1998) Crain's Chicago Bus. , vol.21 , pp. 232-233
    • Connors, M.1
  • 14
    • 0003056894 scopus 로고
    • Relationship quality in services selling: An interpersonal influence perspective
    • (July)
    • Crosby LA, Evans KR, Cowles D. Relationship quality in services selling: an interpersonal influence perspective. J Mark 1990 (July);54:68-81.
    • (1990) J. Mark. , vol.54 , pp. 68-81
    • Crosby, L.A.1    Evans, K.R.2    Cowles, D.3
  • 15
    • 84948873533 scopus 로고
    • Cross-validation of covariance structures
    • Cudek R, Browne MW. Cross-validation of covariance structures. Multivariate Behav Res 1983;18:147-67.
    • (1983) Multivariate Behav. Res. , vol.18 , pp. 147-167
    • Cudek, R.1    Browne, M.W.2
  • 16
    • 0032369532 scopus 로고    scopus 로고
    • The role of relationship quality in the stratification of vendors as perceived by customers
    • Dorsch MJ, Swanson SR, Kelley SW. The role of relationship quality in the stratification of vendors as perceived by customers. J Acad Mark Sci 1998;26(2):128-42.
    • (1998) J. Acad. Mark. Sci. , vol.26 , Issue.2 , pp. 128-142
    • Dorsch, M.J.1    Swanson, S.R.2    Kelley, S.W.3
  • 17
    • 0001520977 scopus 로고    scopus 로고
    • Intrinsic motivation and extrinsic incentives in a repeated game with incomplete contracts
    • Falk A, Gachter S, Kovacs J. Intrinsic motivation and extrinsic incentives in a repeated game with incomplete contracts. J Econ Psychol 1999;20(3): 251-84.
    • (1999) J. Econ. Psychol. , vol.20 , Issue.3 , pp. 251-284
    • Falk, A.1    Gachter, S.2    Kovacs, J.3
  • 18
    • 0001998802 scopus 로고
    • The theory of power and conflict in channels of distribution
    • (Summer)
    • Gaski JF. The theory of power and conflict in channels of distribution. J Mark 1984 (Summer);48:9-29.
    • (1984) J. Mark. , vol.48 , pp. 9-29
    • Gaski, J.F.1
  • 19
    • 0013205686 scopus 로고    scopus 로고
    • Stop asking for referrals
    • Graham JR. Stop asking for referrals. Am Salesm 1996;41(11):11-5.
    • (1996) Am. Salesm. , vol.41 , Issue.11 , pp. 11-15
    • Graham, J.R.1
  • 20
    • 0001780550 scopus 로고
    • Alliances in industrial purchasing: The determinants of joint action in buyer-supplier relationships
    • (February)
    • Heide JB, John G. Alliances in industrial purchasing: the determinants of joint action in buyer-supplier relationships. J Mark Res 1990 (February); 27:24-36.
    • (1990) J. Mark. Res. , vol.27 , pp. 24-36
    • Heide, J.B.1    John, G.2
  • 21
    • 18844440836 scopus 로고
    • Statistical analysis of sets of congeneric tests
    • Joreskog KG. Statistical analysis of sets of congeneric tests. Psychometrika 1971;36:109-13.
    • (1971) Psychometrika , vol.36 , pp. 109-113
    • Joreskog, K.G.1
  • 22
    • 85107930007 scopus 로고
    • Long-term manufacturer-supplier relationships: Do they pay off for supplier firms?
    • (January)
    • Kalwani MU, Narayandas N. Long-term manufacturer-supplier relationships: do they pay off for supplier firms? J Mark 1995 (January); 59:1-16.
    • (1995) J. Mark. , vol.59 , pp. 1-16
    • Kalwani, M.U.1    Narayandas, N.2
  • 23
    • 0001593658 scopus 로고
    • Assessing reseller performance from the supplier's perspective
    • (May)
    • Kumar N, Stern LW, Achrol RS. Assessing reseller performance from the supplier's perspective. J Mark Res 1992 (May);29:238-53.
    • (1992) J. Mark. Res. , vol.29 , pp. 238-253
    • Kumar, N.1    Stern, L.W.2    Achrol, R.S.3
  • 24
    • 51249173540 scopus 로고
    • Channel member satisfaction: Controversy resolved
    • (Spring)
    • Michie DA, Sibley SD. Channel member satisfaction: controversy resolved. J Acad Mark Sci 1985 (Spring);13:188-205.
    • (1985) J. Acad. Mark. Sci. , vol.13 , pp. 188-205
    • Michie, D.A.1    Sibley, S.D.2
  • 25
    • 21344475322 scopus 로고    scopus 로고
    • The commitment-trust theory of relationship marketing
    • (July)
    • Morgan RM, Hunt SD. The commitment-trust theory of relationship marketing. J Mark 1997 (July);58:20-38.
    • (1997) J. Mark. , vol.58 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 26
    • 70350246083 scopus 로고
    • Relationship marketing and distribution channels: Exploring fundamental issues
    • (Fall)
    • Nevin JR. Relationship marketing and distribution channels: exploring fundamental issues. Acad Mark Sci 1995 (Fall);23:327-35.
    • (1995) Acad. Mark. Sci. , vol.23 , pp. 327-335
    • Nevin, J.R.1
  • 27
    • 0003116555 scopus 로고
    • Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships
    • (October)
    • Noordewier TG, John G, Nevin JR. Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships. J Mark 1990 (October);80-93.
    • (1990) J. Mark. , pp. 80-93
    • Noordewier, T.G.1    John, G.2    Nevin, J.R.3
  • 28
    • 84925981530 scopus 로고
    • Measuring marital quality: A critical look at the dependent variable
    • (February)
    • Norton R. Measuring marital quality: a critical look at the dependent variable. J Marriage Fam 1983 (February);141-51.
    • (1983) J. Marriage Fam. , pp. 141-151
    • Norton, R.1
  • 29
    • 0002878873 scopus 로고
    • Loyalty and the renaissance of marketing
    • Reichheld FF. Loyalty and the renaissance of marketing. Mark Manag 1994;2(4):10-21.
    • (1994) Mark. Manag. , vol.2 , Issue.4 , pp. 10-21
    • Reichheld, F.F.1
  • 30
    • 0003821850 scopus 로고    scopus 로고
    • The loyalty effect
    • Boston (MA): Harvard Business School Press
    • Reichheld FF. The loyalty effect. Boston (MA): Harvard Business School Press; 1996.
    • (1996)
    • Reichheld, F.F.1
  • 31
    • 0031539651 scopus 로고    scopus 로고
    • The effects of organizational differences and trust on the effectiveness of selling partner relationships
    • (January)
    • Smith JB, Barclay DW. The effects of organizational differences and trust on the effectiveness of selling partner relationships. J Mark 1997 (January); 61:3-21.
    • (1997) J. Mark. , vol.61 , pp. 3-21
    • Smith, J.B.1    Barclay, D.W.2
  • 32
    • 0025483416 scopus 로고
    • Similarity of outcomes, interdependence, and conflict in dating relationships
    • Surra CA, Longstreth M. Similarity of outcomes, interdependence, and conflict in dating relationships. J Pers Soc Psychol 1990;59(3): 501-16.
    • (1990) J. Pers. Soc. Psychol. , vol.59 , Issue.3 , pp. 501-516
    • Surra, C.A.1    Longstreth, M.2
  • 33
    • 0033071035 scopus 로고    scopus 로고
    • Customer trust in the salesperson: An integrative review and meta-analysis of the empirical literature
    • (February)
    • Swan JE, Bowers MR, Richardson LD. Customer trust in the salesperson: an integrative review and meta-analysis of the empirical literature. J Bus Res 1999 (February);44:93-107.
    • (1999) J. Bus. Res. , vol.44 , pp. 93-107
    • Swan, J.E.1    Bowers, M.R.2    Richardson, L.D.3
  • 34
    • 0013309747 scopus 로고    scopus 로고
    • The many ways to lure prospective clients
    • Washburn SA. The many ways to lure prospective clients. J Manage Consult 1996;9(2):27-33.
    • (1996) J. Manage. Consult. , vol.9 , Issue.2 , pp. 27-33
    • Washburn, S.A.1
  • 35
    • 22644451283 scopus 로고    scopus 로고
    • Personal selling and sales management: A relationship marketing perspective
    • Weitz BA, Bradford KD. Personal selling and sales management: a relationship marketing perspective. J Acad Mark Sci 1999;27(2):241-54.
    • (1999) J. Acad. Mark. Sci. , vol.27 , Issue.2 , pp. 241-254
    • Weitz, B.A.1    Bradford, K.D.2
  • 36
    • 0002189654 scopus 로고
    • Sources of consumer satisfaction with retail outlets
    • (Fall)
    • Westbrook RA. Sources of consumer satisfaction with retail outlets. J Retail 1981 (Fall);57:68-85.
    • (1981) J. Retail , vol.57 , pp. 68-85
    • Westbrook, R.A.1
  • 37
    • 77951511906 scopus 로고
    • An integrated model of buyer-seller relationships
    • (Fall)
    • Wilson DT. An integrated model of buyer-seller relationships. J Acad Mark Sci 1995 (Fall);23:335-45.
    • (1995) J. Acad. Mark. Sci. , vol.23 , pp. 335-345
    • Wilson, D.T.1
  • 38
    • 0001603414 scopus 로고
    • The role of trust and co-operation in marketing channels: A preliminary study
    • Young LC, Wilkinson IF. The role of trust and co-operation in marketing channels: a preliminary study. Eur J Mark 1989;23(2):109-22.
    • (1989) Eur. J. Mark. , vol.23 , Issue.2 , pp. 109-122
    • Young, L.C.1    Wilkinson, I.F.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.