Transaction cost economies in international marketing: A review and suggestions for the future

Journal of International Marketing

Volumn 20, Issue 2, 2012, Pages 49-71

  Seggie, Steven H ^a  

^a OZYEGIN UNIVERSITY   (Turkey)

Author keywords

Interorganizational marketing; Oliver williamson; Review; Transaction cost economics

Indexed keywords

EID: 84863649149     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.11.0119     Document Type: Review

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