Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce

Journal of Service Management

Volumn 23, Issue 3, 2012, Pages 416-439

  Ng, Irene ^a   Parry, Glenn ^b   Smith, Laura ^c   Maull, Roger ^c   Briscoe, Gerard ^d  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^c UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

^d UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Asset valuation; Resources; Service dominant logic; Services; Value; Value proposition

Indexed keywords

EID: 84863622327     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231211248480     Document Type: Article

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