Service-dominant logic: A rejoinder to Lusch and Vargo's reply

European Journal of Marketing

Volumn 45, Issue 7, 2011, Pages 1310-1318

  O'Shaughnessy, John ^a   O'Shaughnessy, Nicholas Jackson ^b  

^a Columbia University ^*  (United States)

^b QUEEN MARY UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Disjunctive definition; Function versus benefit versus purpose; Logic; Marketing history; Perspective; Service definition; Service logic; United Kingdom; United States of America

Indexed keywords

EID: 79959554728     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111137732     Document Type: Article

References (8)

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