메뉴 건너뛰기




Volumn 58, Issue 2, 2012, Pages 496-503

The use of negative themes in television food advertising

Author keywords

Children; Emotional eating; Food advertising; Negative emotions; Social norms

Indexed keywords

ADVERTIZING; AGGRESSION; ANGER; ARTICLE; ATTENTION; AUSTRALIA; BOREDOM; DECISION MAKING; EMOTION; FEEDING BEHAVIOR; FOOD INTAKE; HEALTH CARE POLICY; HUMAN; IRRITABILITY; LONELINESS; NUTRITION; SOCIAL ASPECT; TELEVISION VIEWING; VIOLENCE; WITHDRAWAL SYNDROME;

EID: 84863416241     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2011.12.014     Document Type: Article
Times cited : (17)

References (81)
  • 1
    • 54849408363 scopus 로고    scopus 로고
    • Health and nutrient content claims in food advertisements on Hispanic and mainstream prime-time television
    • Abbatangelo-Gray J., Byrd-Bredbenner C., Austin S.B. Health and nutrient content claims in food advertisements on Hispanic and mainstream prime-time television. Journal of Nutrition Education and Behavior 2008, 40(6):348-354.
    • (2008) Journal of Nutrition Education and Behavior , vol.40 , Issue.6 , pp. 348-354
    • Abbatangelo-Gray, J.1    Byrd-Bredbenner, C.2    Austin, S.B.3
  • 2
    • 47349101161 scopus 로고    scopus 로고
    • Australian Communications and Media Authority, Australian Government, Canberra
    • Children's television standards review. Issues Paper 2007, Australian Communications and Media Authority, Australian Government, Canberra.
    • (2007) Children's television standards review. Issues Paper
  • 4
    • 79958181092 scopus 로고    scopus 로고
    • Exposure to food advertising on television: Associations with children's fast food and soft drink consumption and obesity
    • Andreyeva T., Kelly I.R., Harris J.L. Exposure to food advertising on television: Associations with children's fast food and soft drink consumption and obesity. Economics and Human Biology 2011, 9:221-233.
    • (2011) Economics and Human Biology , vol.9 , pp. 221-233
    • Andreyeva, T.1    Kelly, I.R.2    Harris, J.L.3
  • 6
    • 84899870301 scopus 로고    scopus 로고
    • Australian Bureau of Statistics, Australian Bureau of Statistics, Canberra, (Catalog No. 4364.0)
    • National health survey 2007-08 2007, Australian Bureau of Statistics, Australian Bureau of Statistics, Canberra, (Catalog No. 4364.0).
    • (2007) National health survey 2007-08
  • 7
    • 0003835271 scopus 로고    scopus 로고
    • Department of Health and Ageing, Australian Government, Canberra
    • Australian guide to healthy eating 1998, Department of Health and Ageing, Australian Government, Canberra.
    • (1998) Australian guide to healthy eating
  • 9
    • 56449087979 scopus 로고    scopus 로고
    • Emotion and food. Do the emotions expressed on other people's faces affect the desire to eat liked and disliked food products?
    • Barthomeuf L., Rousset S., Droit-Volet S. Emotion and food. Do the emotions expressed on other people's faces affect the desire to eat liked and disliked food products?. Appetite 2009, 52:27-33.
    • (2009) Appetite , vol.52 , pp. 27-33
    • Barthomeuf, L.1    Rousset, S.2    Droit-Volet, S.3
  • 10
    • 44649174916 scopus 로고    scopus 로고
    • How broadcast volume and emotional content affect youth recall of anti-tobacco advertising?
    • Biener L., Wakefield M., Shiner C.M., Siegel M. How broadcast volume and emotional content affect youth recall of anti-tobacco advertising?. American Journal of Preventive Medicine 2008, 35(1):14-19.
    • (2008) American Journal of Preventive Medicine , vol.35 , Issue.1 , pp. 14-19
    • Biener, L.1    Wakefield, M.2    Shiner, C.M.3    Siegel, M.4
  • 13
    • 0032341529 scopus 로고    scopus 로고
    • A meta-analysis of relationships between ad-evoked feelings and advertising responses
    • Brown S.P., Homer P.M., Inman J. A meta-analysis of relationships between ad-evoked feelings and advertising responses. Journal of Marketing Research 1998, 35(1):114-126.
    • (1998) Journal of Marketing Research , vol.35 , Issue.1 , pp. 114-126
    • Brown, S.P.1    Homer, P.M.2    Inman, J.3
  • 14
    • 77955850628 scopus 로고    scopus 로고
    • Why did I eat that? Perspectives on food decision making and dietary restraint
    • Bublitz M.G., Peracchio L.A., Block L.G. Why did I eat that? Perspectives on food decision making and dietary restraint. Journal of Consumer Psychology 2010, 20:239-258.
    • (2010) Journal of Consumer Psychology , vol.20 , pp. 239-258
    • Bublitz, M.G.1    Peracchio, L.A.2    Block, L.G.3
  • 15
    • 0001982815 scopus 로고
    • The impact of feelings on ad-based affect and cognition
    • Burke M.C., Edell J.A. The impact of feelings on ad-based affect and cognition. Journal of Marketing Research 1989, 26(1):69-83.
    • (1989) Journal of Marketing Research , vol.26 , Issue.1 , pp. 69-83
    • Burke, M.C.1    Edell, J.A.2
  • 16
    • 0034215270 scopus 로고    scopus 로고
    • What is television trying to make children swallow?: Content analysis of the nutrition information in prime-time advertisements
    • Byrd-Bredbenner C., Grasso D. What is television trying to make children swallow?: Content analysis of the nutrition information in prime-time advertisements. Journal of Nutrition Education 2000, 32(4):187-195.
    • (2000) Journal of Nutrition Education , vol.32 , Issue.4 , pp. 187-195
    • Byrd-Bredbenner, C.1    Grasso, D.2
  • 19
    • 84986409051 scopus 로고
    • Affect, reason, and persuasion advertising strategies that predict affective and analytic-cognitive responses
    • Chaudhuri A., Buck R. Affect, reason, and persuasion advertising strategies that predict affective and analytic-cognitive responses. Human Communication Research 1995, 21(3):422-441.
    • (1995) Human Communication Research , vol.21 , Issue.3 , pp. 422-441
    • Chaudhuri, A.1    Buck, R.2
  • 20
    • 80053473402 scopus 로고    scopus 로고
    • Health claims for food products advertised on Korean television and their regulation: A content analysis
    • (doi:10.1080/10810730.2011.561911)
    • Choi W., Kim H. Health claims for food products advertised on Korean television and their regulation: A content analysis. Journal of Health Communication 2011, (doi:10.1080/10810730.2011.561911).
    • (2011) Journal of Health Communication
    • Choi, W.1    Kim, H.2
  • 21
    • 0001233586 scopus 로고
    • The power of feelings in understanding advertising effects
    • Edell J.A., Burke M.C. The power of feelings in understanding advertising effects. Journal of Consumer Research 1987, 14(3):421-433.
    • (1987) Journal of Consumer Research , vol.14 , Issue.3 , pp. 421-433
    • Edell, J.A.1    Burke, M.C.2
  • 22
    • 0030045375 scopus 로고    scopus 로고
    • Weight and shape overconcern and emotional eating in binge eating disorder
    • Eldredge K.L., Agras W.S. Weight and shape overconcern and emotional eating in binge eating disorder. International Journal of Eating Disorders 1996, 19(1):73-82.
    • (1996) International Journal of Eating Disorders , vol.19 , Issue.1 , pp. 73-82
    • Eldredge, K.L.1    Agras, W.S.2
  • 23
    • 0024511697 scopus 로고
    • Emotion and eating in obesity: A review of the literature
    • Ganley R.M. Emotion and eating in obesity: A review of the literature. International Journal of Eating Disorders 1989, 8:343-361.
    • (1989) International Journal of Eating Disorders , vol.8 , pp. 343-361
    • Ganley, R.M.1
  • 24
    • 84936823542 scopus 로고
    • Mood states and consumer behavior: A critical review
    • Gardner M.P. Mood states and consumer behavior: A critical review. Journal of Consumer Research 1985, 12(3):281-300.
    • (1985) Journal of Consumer Research , vol.12 , Issue.3 , pp. 281-300
    • Gardner, M.P.1
  • 25
    • 34247142741 scopus 로고    scopus 로고
    • The influence of incidental affect on consumers' food intake
    • Garg N., Wansink B., Inman J.J. The influence of incidental affect on consumers' food intake. Journal of Marketing 2007, 71:194-206.
    • (2007) Journal of Marketing , vol.71 , pp. 194-206
    • Garg, N.1    Wansink, B.2    Inman, J.J.3
  • 27
    • 59749095322 scopus 로고    scopus 로고
    • Mood specific media use and emotion regulation: Patterns and individual differences
    • Greenwood D.N., Long C.R. Mood specific media use and emotion regulation: Patterns and individual differences. Personality and Individual Differences 2009, 46:616-621.
    • (2009) Personality and Individual Differences , vol.46 , pp. 616-621
    • Greenwood, D.N.1    Long, C.R.2
  • 28
    • 36849036504 scopus 로고    scopus 로고
    • Fast-food marketing and children's fast-food consumption: Exploring parents' influences in an ethnically diverse sample
    • Grier S.A., Mensinger J., Huang S.H., Kumanyika S.K., Stettler N. Fast-food marketing and children's fast-food consumption: Exploring parents' influences in an ethnically diverse sample. Journal of Public Policy & Marketing 2007, 26(2):221-235.
    • (2007) Journal of Public Policy & Marketing , vol.26 , Issue.2 , pp. 221-235
    • Grier, S.A.1    Mensinger, J.2    Huang, S.H.3    Kumanyika, S.K.4    Stettler, N.5
  • 30
    • 48749125221 scopus 로고    scopus 로고
    • Beyond-brand effect of television food advertisements on food choice in children: The effects of weight status
    • Halford J.C.G., Boyland E.J., Hughes G.M., Stacey L., McKean S., Dovey T.M. Beyond-brand effect of television food advertisements on food choice in children: The effects of weight status. Public Health Nutrition 2008, 11(9):897-904.
    • (2008) Public Health Nutrition , vol.11 , Issue.9 , pp. 897-904
    • Halford, J.C.G.1    Boyland, E.J.2    Hughes, G.M.3    Stacey, L.4    McKean, S.5    Dovey, T.M.6
  • 31
    • 1542268990 scopus 로고    scopus 로고
    • Effect of television advertisements for foods on food consumption in children
    • Halford J.C.G., Gillespie J., Brown V., Pontin E.E., Dovey T.M. Effect of television advertisements for foods on food consumption in children. Appetite 2004, 42:221-225.
    • (2004) Appetite , vol.42 , pp. 221-225
    • Halford, J.C.G.1    Gillespie, J.2    Brown, V.3    Pontin, E.E.4    Dovey, T.M.5
  • 32
    • 0001406101 scopus 로고
    • Assessing the role of emotions as mediators of consumer responses to advertising
    • Holbrook M.B., Batra R. Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research 1987, 14(3):404-420.
    • (1987) Journal of Consumer Research , vol.14 , Issue.3 , pp. 404-420
    • Holbrook, M.B.1    Batra, R.2
  • 33
    • 50349091942 scopus 로고    scopus 로고
    • Jolly fat or sad fat? Subtyping non-eating disordered overweight and obesity along an affect dimension
    • Jansen A., Havermans R., Nederkoorn C., Roefs A. Jolly fat or sad fat? Subtyping non-eating disordered overweight and obesity along an affect dimension. Appetite 2008, 51:635-640.
    • (2008) Appetite , vol.51 , pp. 635-640
    • Jansen, A.1    Havermans, R.2    Nederkoorn, C.3    Roefs, A.4
  • 34
    • 0033237532 scopus 로고    scopus 로고
    • Consumer socialization of children: A retrospective look at twenty-five years of research
    • John D. Consumer socialization of children: A retrospective look at twenty-five years of research. Journal of Consumer Research 1999, 26:183-213.
    • (1999) Journal of Consumer Research , vol.26 , pp. 183-213
    • John, D.1
  • 37
    • 23744446687 scopus 로고    scopus 로고
    • Food advertising in the age of obesity: Content analysis of food advertising on general market and African American television
    • Kelly B., Henderson V.R. Food advertising in the age of obesity: Content analysis of food advertising on general market and African American television. Journal of Nutrition Education and Behavior 2005, 37:191-196.
    • (2005) Journal of Nutrition Education and Behavior , vol.37 , pp. 191-196
    • Kelly, B.1    Henderson, V.R.2
  • 39
    • 79251512980 scopus 로고    scopus 로고
    • Emotion regulation consumption: When feeling better is the aim?
    • Kemp E., Kopp S.W. Emotion regulation consumption: When feeling better is the aim?. Journal of Consumer Behaviour 2011, 10:1-7.
    • (2011) Journal of Consumer Behaviour , vol.10 , pp. 1-7
    • Kemp, E.1    Kopp, S.W.2
  • 41
    • 77953594308 scopus 로고    scopus 로고
    • Exposure to soda commercials affects sugar-sweetened soda consumption in young women: An observational experimental study
    • Koordeman R., Anschutz D.J., van Baaren R.B., Engels R.C.M.E. Exposure to soda commercials affects sugar-sweetened soda consumption in young women: An observational experimental study. Appetite 2010, 54:619-622.
    • (2010) Appetite , vol.54 , pp. 619-622
    • Koordeman, R.1    Anschutz, D.J.2    van Baaren, R.B.3    Engels, R.C.M.E.4
  • 42
    • 2942633296 scopus 로고    scopus 로고
    • Food for thought: Hedonic experience beyond homeostasis in the human brain
    • Kringelbach M.L. Food for thought: Hedonic experience beyond homeostasis in the human brain. Neuroscience 2004, 126:807-819.
    • (2004) Neuroscience , vol.126 , pp. 807-819
    • Kringelbach, M.L.1
  • 44
    • 0027081094 scopus 로고
    • Food commercials during television soap operas: What is the nutrition message?
    • Lank N.H., Vickery C.E., Cotugna N., Shade D.D. Food commercials during television soap operas: What is the nutrition message?. Journal of Community Health 1992, 17(6):377-384.
    • (1992) Journal of Community Health , vol.17 , Issue.6 , pp. 377-384
    • Lank, N.H.1    Vickery, C.E.2    Cotugna, N.3    Shade, D.D.4
  • 45
    • 0032788192 scopus 로고    scopus 로고
    • Characteristics of eating in anger, fear, sadness and joy
    • Macht M. Characteristics of eating in anger, fear, sadness and joy. Appetite 1999, 33:129-139.
    • (1999) Appetite , vol.33 , pp. 129-139
    • Macht, M.1
  • 46
    • 36048955495 scopus 로고    scopus 로고
    • How emotions affect eating: A five-way model
    • Macht M. How emotions affect eating: A five-way model. Appetite 2008, 50:1-11.
    • (2008) Appetite , vol.50 , pp. 1-11
    • Macht, M.1
  • 48
    • 77949809397 scopus 로고    scopus 로고
    • Sugar-sweetened beverages, obesity, type 2 diabetes mellitus, and cardiovascular disease risk
    • Malik V.S., Popkin B.M., Bray G.A., Després J.-P., Hu F.B. Sugar-sweetened beverages, obesity, type 2 diabetes mellitus, and cardiovascular disease risk. Circulation 2010, 121:1356-1364.
    • (2010) Circulation , vol.121 , pp. 1356-1364
    • Malik, V.S.1    Popkin, B.M.2    Bray, G.A.3    Després, J.-P.4    Hu, F.B.5
  • 50
    • 38049070951 scopus 로고    scopus 로고
    • Weight status and restaurant availability: A multilevel analysis
    • Mehta N.K., Chang V.W. Weight status and restaurant availability: A multilevel analysis. American Journal of Preventive Medicine 2008, 34(2):127-133.
    • (2008) American Journal of Preventive Medicine , vol.34 , Issue.2 , pp. 127-133
    • Mehta, N.K.1    Chang, V.W.2
  • 51
    • 33845320164 scopus 로고    scopus 로고
    • Reconsidering recall and emotion in advertising
    • Mehta A., Purvis S.C. Reconsidering recall and emotion in advertising. Journal of Advertising Research 2006, 46(1):49-56.
    • (2006) Journal of Advertising Research , vol.46 , Issue.1 , pp. 49-56
    • Mehta, A.1    Purvis, S.C.2
  • 53
    • 67650096807 scopus 로고    scopus 로고
    • Fast-food consumption, diet quality, and neighborhood exposure to fast food: The multi-ethnic study of atherosclerosis
    • Moore L.V., Diez Roux A.V., Nettleton J.A., Jacobs D.R., Franco M. Fast-food consumption, diet quality, and neighborhood exposure to fast food: The multi-ethnic study of atherosclerosis. American Journal of Epidemiology 2009, 170(1):29-36.
    • (2009) American Journal of Epidemiology , vol.170 , Issue.1 , pp. 29-36
    • Moore, L.V.1    Diez Roux, A.V.2    Nettleton, J.A.3    Jacobs, D.R.4    Franco, M.5
  • 54
    • 21844516123 scopus 로고
    • Affect intensity: An individual difference response to advertising appeals
    • Moore D.J., Harris W.D., Chen H.C. Affect intensity: An individual difference response to advertising appeals. Journal of Consumer Research 1995, 22(2):154-164.
    • (1995) Journal of Consumer Research , vol.22 , Issue.2 , pp. 154-164
    • Moore, D.J.1    Harris, W.D.2    Chen, H.C.3
  • 56
    • 0025024445 scopus 로고
    • Television food advertising: A challenge for the new public health in Australia
    • Morton H. Television food advertising: A challenge for the new public health in Australia. Community Health Studies 1990, 14(2):153-161.
    • (1990) Community Health Studies , vol.14 , Issue.2 , pp. 153-161
    • Morton, H.1
  • 57
    • 33645593213 scopus 로고    scopus 로고
    • Food advertising and broadcasting legislation - a case of system failure?
    • Morton H., Stanton R., Zuppa J., Mehta K. Food advertising and broadcasting legislation - a case of system failure?. Nutrition & Dietetics 2005, 62:26-32.
    • (2005) Nutrition & Dietetics , vol.62 , pp. 26-32
    • Morton, H.1    Stanton, R.2    Zuppa, J.3    Mehta, K.4
  • 58
    • 0033169305 scopus 로고    scopus 로고
    • A cognitive-functional model for the effects of discrete negative emotions on information processing, attitude change, and recall
    • Nabi R.L. A cognitive-functional model for the effects of discrete negative emotions on information processing, attitude change, and recall. Communication Theory 1999, 9(3):292-320.
    • (1999) Communication Theory , vol.9 , Issue.3 , pp. 292-320
    • Nabi, R.L.1
  • 59
    • 84863397935 scopus 로고    scopus 로고
    • National Health and Medical Research Council. The Australian Guide to Healthy Eating: Background Information for Consumers. Retrieved 25 May 2011, from .
    • National Health and Medical Research Council. (2003). The Australian Guide to Healthy Eating: Background Information for Consumers. Retrieved 25 May 2011, from http://www.health.gov.au.
    • (2003)
  • 61
    • 21044450419 scopus 로고    scopus 로고
    • Food advertising on Australian television: The extent of children's exposure
    • Neville L., Thomas M., Bauman A. Food advertising on Australian television: The extent of children's exposure. Health Promotion International 2005, 20(2):105-112.
    • (2005) Health Promotion International , vol.20 , Issue.2 , pp. 105-112
    • Neville, L.1    Thomas, M.2    Bauman, A.3
  • 62
    • 0000068138 scopus 로고
    • Consumer responses to advertising: The effects of ad content, emotions and attitude toward the ad on viewing time
    • Olney T.J., Holbrook M.B., Batra R. Consumer responses to advertising: The effects of ad content, emotions and attitude toward the ad on viewing time. Journal of Consumer Research 1991, 17(4):440-445.
    • (1991) Journal of Consumer Research , vol.17 , Issue.4 , pp. 440-445
    • Olney, T.J.1    Holbrook, M.B.2    Batra, R.3
  • 63
    • 33645582021 scopus 로고    scopus 로고
    • A content analysis of health and physical activity messages marketed to African American children during after-school television programming
    • Outley C.W., Taddese A. A content analysis of health and physical activity messages marketed to African American children during after-school television programming. Archives of Pediatrics & Adolescent Medicine 2006, 160(4):432-435.
    • (2006) Archives of Pediatrics & Adolescent Medicine , vol.160 , Issue.4 , pp. 432-435
    • Outley, C.W.1    Taddese, A.2
  • 64
    • 65349107073 scopus 로고    scopus 로고
    • Depiction of food as having drug-like properties in televised food advertisements directed at children: Portrayals as pleasure enhancing and addictive
    • Page R.M., Brewster A. Depiction of food as having drug-like properties in televised food advertisements directed at children: Portrayals as pleasure enhancing and addictive. Journal of Pediatric Health Care 2009, 23(3):150-157.
    • (2009) Journal of Pediatric Health Care , vol.23 , Issue.3 , pp. 150-157
    • Page, R.M.1    Brewster, A.2
  • 65
    • 33845323030 scopus 로고    scopus 로고
    • How to capture the heart? Reviewing 20 years of emotion measurement in advertising
    • (doi:10.2501/S0021849906060041)
    • Poels K., Dewitte S. How to capture the heart? Reviewing 20 years of emotion measurement in advertising. Journal of Advertising Research 2006, (doi:10.2501/S0021849906060041).
    • (2006) Journal of Advertising Research
    • Poels, K.1    Dewitte, S.2
  • 66
    • 33748540422 scopus 로고    scopus 로고
    • Is happiness shared doubled and sadness shared halved? Social influence on enjoyment of hedonic experiences
    • Raghunathan R., Corfman K. Is happiness shared doubled and sadness shared halved? Social influence on enjoyment of hedonic experiences. Journal of Marketing Research 2006, 43:386-394.
    • (2006) Journal of Marketing Research , vol.43 , pp. 386-394
    • Raghunathan, R.1    Corfman, K.2
  • 68
    • 21744438808 scopus 로고    scopus 로고
    • Emotions in the consumption experience
    • Richins M.L. Emotions in the consumption experience. Journal of Consumer Research 1997, 24(2):127-146.
    • (1997) Journal of Consumer Research , vol.24 , Issue.2 , pp. 127-146
    • Richins, M.L.1
  • 69
    • 39049107487 scopus 로고    scopus 로고
    • A thematic content analysis of children's food advertising
    • Roberts M., Pettigrew S. A thematic content analysis of children's food advertising. International Journal of Advertising 2007, 26(3):357-367.
    • (2007) International Journal of Advertising , vol.26 , Issue.3 , pp. 357-367
    • Roberts, M.1    Pettigrew, S.2
  • 70
    • 36049008838 scopus 로고    scopus 로고
    • Is the desire to eat familiar and unfamiliar meat products influenced by the emotions expressed on eaters' faces?
    • Rousset S., Schlich P., Chatonnier A., Barthomeuf L., Droit-Volet S. Is the desire to eat familiar and unfamiliar meat products influenced by the emotions expressed on eaters' faces?. Appetite 2008, 50:110-119.
    • (2008) Appetite , vol.50 , pp. 110-119
    • Rousset, S.1    Schlich, P.2    Chatonnier, A.3    Barthomeuf, L.4    Droit-Volet, S.5
  • 71
    • 1842449700 scopus 로고    scopus 로고
    • The impact of cognitive and/or affective processing styles on consumer response to advertising appeals
    • Ruiz S., Sicilia M. The impact of cognitive and/or affective processing styles on consumer response to advertising appeals. Journal of Business Research 2004, 57:657-664.
    • (2004) Journal of Business Research , vol.57 , pp. 657-664
    • Ruiz, S.1    Sicilia, M.2
  • 74
    • 77249115186 scopus 로고    scopus 로고
    • A content analysis of British food advertisements aimed at children and adults
    • Sixsmith R., Furnham A. A content analysis of British food advertisements aimed at children and adults. Health Promotion International 2010, 25(1):24-32.
    • (2010) Health Promotion International , vol.25 , Issue.1 , pp. 24-32
    • Sixsmith, R.1    Furnham, A.2
  • 75
    • 21344485662 scopus 로고
    • Classical and vignette television advertising dramas: Structural models, formal analysis, and consumer effects
    • Stern B.B. Classical and vignette television advertising dramas: Structural models, formal analysis, and consumer effects. Journal of Consumer Research 1994, 20(4):601-615.
    • (1994) Journal of Consumer Research , vol.20 , Issue.4 , pp. 601-615
    • Stern, B.B.1
  • 76
    • 0025338284 scopus 로고
    • The prime time diet: A content analysis of eating behavior and food messages in television program content and commercials
    • Story M., Faulkner P. The prime time diet: A content analysis of eating behavior and food messages in television program content and commercials. American Journal of Public Health 1990, 80(6):738-740.
    • (1990) American Journal of Public Health , vol.80 , Issue.6 , pp. 738-740
    • Story, M.1    Faulkner, P.2
  • 77
    • 4744372991 scopus 로고
    • Emotional feelings and evaluative dimensions of advertising: Are they related?
    • Stout P.A., Rust R.T. Emotional feelings and evaluative dimensions of advertising: Are they related?. Journal of Advertising 1993, 22(1):61-71.
    • (1993) Journal of Advertising , vol.22 , Issue.1 , pp. 61-71
    • Stout, P.A.1    Rust, R.T.2
  • 79
    • 0033476852 scopus 로고    scopus 로고
    • How advertising words: What do we really know?
    • Vakratsas D., Amber T. How advertising words: What do we really know?. Journal of Marketing 1999, 63(1):26-43.
    • (1999) Journal of Marketing , vol.63 , Issue.1 , pp. 26-43
    • Vakratsas, D.1    Amber, T.2
  • 80
    • 46249132347 scopus 로고    scopus 로고
    • Food and beverage advertising on US television: A comparison of child-targeted versus general audience commercials
    • Warren R., Wicks R.H., Wicks J.L.B., Fosu I., Chung D. Food and beverage advertising on US television: A comparison of child-targeted versus general audience commercials. Journal of Broadcasting & Electronic Media 2008, 52(2):231-246.
    • (2008) Journal of Broadcasting & Electronic Media , vol.52 , Issue.2 , pp. 231-246
    • Warren, R.1    Wicks, R.H.2    Wicks, J.L.B.3    Fosu, I.4    Chung, D.5


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.