Food and beverage advertising on U.S. Television: A comparison of child-targeted versus general audience commercials

Journal of Broadcasting and Electronic Media

Volumn 52, Issue 2, 2008, Pages 231-246

  Warren, Ron ^a   Wicks, Robert H ^a   Wicks, Jan Leblanc ^a   Fosu, Ignatius ^a   Chung, Donghung ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b Kwangwoon University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 46249132347     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1080/08838150801992037     Document Type: Article

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