Emotions, attitudes and memorability associated with TV commercials

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 17, Issue 1, 2009, Pages 55-63

  Mai, Li Wei ^a   Schoeller, Georgia ^b  

^a UNIVERSITY OF WESTMINSTER   (United Kingdom)

^b UNIVERSITY OF WESTMINSTER   (United Kingdom)

Author keywords

Advertising and emotions; Attitudes towards advertising; Experimentation; Memorability of advertising; TV commercials

Indexed keywords

EID: 67650263584     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2009.1     Document Type: Article

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