Life Insurance Service Providers' Attributes and Relationship Quality

Services Marketing Quarterly

Volumn 33, Issue 1, 2012, Pages 16-33

  Yen, Chang Hua ^a   Liu, Li Ling ^b   Tsai, Frank C ^a   Lai, Chun Min ^a  

^a NATIONAL TAICHUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b CHINESE CULTURE UNIVERSITY   (Taiwan)

Author keywords

gender; life insurance; relationship quality; service provider attributes

Indexed keywords

EID: 84862945371     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332969.2012.633418     Document Type: Article

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