Personalization as a strategy to build customer relationship: The role of intimacy

PACIS 2009 - 13th Pacific Asia Conference on Information Systems: IT Services in a Global Environment

Volumn , Issue , 2009, Pages

  Li, Yu Wen ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Personalization; Relationship marketing; Relationship quality; Theory of intimacy

Indexed keywords

CONTROLLED LABORATORIES; CUSTOMER LOYALTY; CUSTOMER RELATIONSHIPS; INDIVIDUAL CUSTOMERS; ONLINE MARKETING; PERSONALIZATIONS; PERSONALIZED INTERFACE; PERSONALIZED RECOMMENDATION; PERSONALIZED SERVICE; RELATIONSHIP BUILDING; RELATIONSHIP MARKETING; SELF-DISCLOSURE; THEORY OF INTIMACY;

INFORMATION SYSTEMS; ONLINE SYSTEMS; PUBLIC RELATIONS; RESEARCH; SALES;

CUSTOMER SATISFACTION;

EID: 84862910301     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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