Who Receives What? The Influence of the Donation Magnitude and Donation Recipient in Cause-Related Marketing

Journal of Nonprofit and Public Sector Marketing

Volumn 24, Issue 2, 2012, Pages 141-160

  Human, Debbie ^a   Terblanche, Nic S ^a  

^a STELLENBOSCH UNIVERSITY   (South Africa)

Author keywords

cause related marketing; donation magnitude; nonprofit

Indexed keywords

EID: 84861929004     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495142.2012.680317     Document Type: Article

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