-
1
-
-
84948893543
-
Corporate Objectives in Sports Sponsorship
-
Abratt, Russell, Clayton, Brian C. and Pitt, Oeyland F. 1987. “Corporate Objectives in Sports Sponsorship,”. International Journal of Advertising, 6 4: 299 – 311.
-
(1987)
International Journal of Advertising
, pp. 299-311
-
-
Abratt, R.1
Clayton, B.C.2
Pitt, O.F.3
-
2
-
-
0030292374
-
Profits for Nonprofits—Find a Corporate Partner
-
Andreasen, Alan. 1996. “Profits for Nonprofits—Find a Corporate Partner,”. Harvard Business Review,: 47 – 59. Nov-Dec.
-
(1996)
Harvard Business Review
, pp. 47-59
-
-
Andreasen, A.1
-
4
-
-
0030292374
-
Profits for Nonprofits: Find a Corporate Partner
-
Andreasen, Alan R. 1996. “Profits for Nonprofits: Find a Corporate Partner,”. Harvard Business Review, 74 6: 47 – 59.
-
(1996)
Harvard Business Review
, pp. 47-59
-
-
Andreasen, A.R.1
-
6
-
-
85023472700
-
Ten Commandments of Cause-Related Marketing
-
Aschermann, Kurt. 1998. “Ten Commandments of Cause-Related Marketing,”. Causes Effects, June, p. 1.
-
(1998)
Causes Effects
-
-
Aschermann, K.1
-
7
-
-
79952799918
-
Strategic Collaboration between Nonprofits and Businesses
-
Austin, James E. 1999. “Strategic Collaboration between Nonprofits and Businesses,”. Nonprofit Voluntary Sector Quarterly, 29 supplemental.
-
(1999)
Nonprofit Voluntary Sector Quarterly
-
-
Austin, J.E.1
-
9
-
-
85023460439
-
-
Becker-Olsen, Karen L. 1998. “Corporate Sponsorship: A Look at the Moderating Effects of Fit and Reach on Image and Purchase Intentions.” Dissertation, Lehigh University.
-
(1998)
-
-
Becker-Olsen, K.L.1
-
10
-
-
0002127993
-
Strange Bedfellows: Business and Environmental Groups
-
Bendell, Jem and Murphy, David. 1997. “Strange Bedfellows: Business and Environmental Groups,”. Business and Society Review, 98: 40 – 44. issue.
-
(1997)
Business and Society Review
, pp. 40-44
-
-
Bendell, J.1
Murphy, D.2
-
11
-
-
4344571796
-
Social Alliances: Company/Nonprofit Collaboration
-
Berger, Ida E., Cunningham, Peggy H. and Drumwright, Minette E. 1999. “Social Alliances: Company/Nonprofit Collaboration,”. Social Marketing Quarterly, 5 3: 49 – 53.
-
(1999)
Social Marketing Quarterly
, pp. 49-53
-
-
Berger, I.E.1
Cunningham, P.H.2
Drumwright, M.E.3
-
13
-
-
0039005963
-
Organizing Successful Co-Marketing Alliances
-
Bucklin, Louis P. and Sengupta, Sanjit. 1993. “Organizing Successful Co-Marketing Alliances,”. Journal of Marketing, 57 April: 32 – 46.
-
(1993)
Journal of Marketing
, pp. 32-46
-
-
Bucklin, L.P.1
Sengupta, S.2
-
14
-
-
0003964449
-
-
Bingame, Dwight F. and Young, Dennis R
-
Burlingame, Dwight F. and Young, Dennis R., eds. 1996. Corporate Philanthropy at the Crossroads. IndianaBloomington Indiana, Indiana, Indiana: Indiana University Press. 1998a, August.
-
(1996)
Corporate Philanthropy at the Crossroads
-
-
Bingame, D.F.1
Young, D.R.2
-
16
-
-
85023576587
-
-
Cause-Related Marketing. 1998.
-
(1998)
-
-
-
17
-
-
0001819564
-
An International Review of Sponsorship Research
-
Cornwell, T. Bettina and Maignan, Isabelle. 1998. “An International Review of Sponsorship Research,”. Journal of Advertising, 27 1: 1 – 22.
-
(1998)
Journal of Advertising
, pp. 1-22
-
-
Cornwell, T.B.1
Maignan, I.2
-
20
-
-
0030492493
-
Company Advertising With a Social Dimension: The Role of Noneconomic Criteria
-
Drumwright, Minette E. 1996. “Company Advertising With a Social Dimension: The Role of Noneconomic Criteria,”. Journal of Marketing, 60 Oct: 71 – 87.
-
(1996)
Journal of Marketing
, pp. 71-87
-
-
Drumwright, M.E.1
-
22
-
-
0001932429
-
Developing Suyer-Seller Relationships
-
Dwyer, F. Robert, Schurr, Paul and Oh, Sejo. 1987. “Developing Suyer-Seller Relationships,”. Journal of Marketing, 51 April: 11 – 27.
-
(1987)
Journal of Marketing
, pp. 11-27
-
-
Dwyer, F.R.1
Schurr, P.2
Oh, S.3
-
23
-
-
0004068138
-
-
Gidron, Benjamin, Kramer, Ralph and Salamon, Lester
-
Gidron, Benjamin, Kramer, Ralph and Salamon, Lester, eds. 1992. Government and the Third Sector: Emerging Relationships in Welfare States. San Fransico: Jossey-Bass Publishers.
-
(1992)
Government and the Third Sector: Emerging Relationships in Welfare States
-
-
Gidron, B.1
Kramer, R.2
Salamon, L.3
-
24
-
-
85023520896
-
Cause-Related Marketing: What Works
-
Greco, Susan. 1994. “Cause-Related Marketing: What Works,”. Inc., August, p. 102.
-
(1994)
Inc
-
-
Greco, S.1
-
25
-
-
0032338189
-
Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise
-
File, Karen Maru and Alan Prince, Russ. 1998. “Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise,”. Journal of Business Ethics, 17 4 1529+.
-
(1998)
Journal of Business Ethics
-
-
File, K.M.1
Alan Prince, R.2
-
28
-
-
0030820539
-
Green Alliances: Building New Business with Environmental Groups
-
Hartman, Cathy L. and Stafford, Edwin R. 1997. “Green Alliances: Building New Business with Environmental Groups,”. Long Range Planning, 30 2: 184 – 196.
-
(1997)
Long Range Planning
, pp. 184-196
-
-
Hartman, C.L.1
Stafford, E.R.2
-
29
-
-
85023477552
-
A Market For Charity: Companies Trumpet Virtues of Causes in Selling Products
-
Herman, Valli. 1998. “A Market For Charity: Companies Trumpet Virtues of Causes in Selling Products,”. The Dallas Morning News, Feb 15, 11.
-
(1998)
The Dallas Morning News
-
-
Herman, V.1
-
32
-
-
85023487601
-
Who's Watching Over the Global Fish Market
-
Marx, Wesley. 1998. “ Who's Watching Over the Global Fish Marketg.
-
(1998)
California Coast Ocean
-
-
Marx, W.1
-
33
-
-
84935323102
-
Corporate Philanthropy: A Strategic Approach to the Bottom-Line
-
Mescon, Timothy S. and Tilson, Donn J. 1987. “Corporate Philanthropy: A Strategic Approach to the Bottom-Line,”. California Management Review, 29 2: 49 – 61.
-
(1987)
California Management Review
, pp. 49-61
-
-
Mescon, T.S.1
Tilson, D.J.2
-
34
-
-
0030511329
-
Environmental Organization Alliance Relationships Within and Across Nonprofit, Business, and Government Sectors
-
Milne, George R., Iyer, Easwar S. and Gooding-Williams, Sara. 1996. “Environmental Organization Alliance Relationships Within and Across Nonprofit, Business, and Government Sectors,”. Journal of Public Policy Marketing, 15 2: 203 – 215.
-
(1996)
Journal of Public Policy Marketing
, pp. 203-215
-
-
Milne, G.R.1
Iyer, E.S.2
Gooding-Williams, S.3
-
35
-
-
21344475322
-
The Commitment-Trust Theory of Relationship Marketing
-
Morgan, Robert and Hunt, Shelby. 1994. “The Commitment-Trust Theory of Relationship Marketing,”. Journal of Marketing, 589: 20 – 38. July.
-
(1994)
Journal of Marketing
, pp. 20-38
-
-
Morgan, R.1
Hunt, S.2
-
36
-
-
33745681736
-
Marketing Alliances Between Non-Profits and Businesses: Changing the Public's Attitudes and Intentions Towards the Cause
-
Nowak, Linda I. and Washburn, Judith H. 2000. “Marketing Alliances Between Non-Profits and Businesses: Changing the Public's Attitudes and Intentions Towards the Cause,”. Journal of Nonprofit Public Sector Marketing, 7 4.
-
(2000)
Journal of Nonprofit Public Sector Marketing
-
-
Nowak, L.I.1
Washburn, J.H.2
-
37
-
-
7044259981
-
Making Alliances Work-Guidelines for Success
-
Pekar, Peter Jr. and Allio, Robert. 1994. “Making Alliances Work-Guidelines for Success,”. Long Range Planning, 27 4: 54 – 65.
-
(1994)
Long Range Planning
, pp. 54-65
-
-
Pekar, P.1
Allio, R.2
-
39
-
-
0010857612
-
The Nonprofit Sector and Government: The American Experience in Theory and Practice
-
Helmut, Anheier and Seibel, Wolfgang
-
Salamon, Lester. 1990. “The Nonprofit Sector and Government: The American Experience in Theory and Practice,”. In The Third Sector: Comparative Studies of Nonprofit Organizations Edited by: Helmut, Anheier and Seibel, Wolfgang. 219 – 240. New York: Walter de Gruyter.
-
(1990)
The Third Sector: Comparative Studies of Nonprofit Organizations
, pp. 219-240
-
-
Salamon, L.1
-
40
-
-
0442309099
-
Where do Reputations Come From?”
-
Saxton, M. Kim. 1998. “Where do Reputations Come From?”. Corporate Reputation Review, 1 4: 393 – 399.
-
(1998)
Corporate Reputation Review
, pp. 393-399
-
-
Saxton, M.K.1
-
43
-
-
85023437048
-
Q A on Corporate Philanthropy and CRM Today
-
Sexton, Ruth. 1998. “Q A on Corporate Philanthropy and CRM Today,”. Causes Effects, December, p. 4.
-
(1998)
Causes Effects
-
-
Sexton, R.1
-
44
-
-
0000045060
-
The New Corporate Philanthropy
-
Smith, Craig. 1994. “The New Corporate Philanthropy,”. Harvard Business Review, 72 May-June: 105 – 116.
-
(1994)
Harvard Business Review
, pp. 105-116
-
-
Smith, C.1
-
46
-
-
0002559383
-
Using Co-operative Strategies to Make Alliances Work
-
Stafford, Edwin R. 1994. “Using Co-operative Strategies to Make Alliances Work,”. Long Range Planning, 27 3: 64 – 74.
-
(1994)
Long Range Planning
, pp. 64-74
-
-
Stafford, E.R.1
-
47
-
-
27644462493
-
Environmentalist-Business Collaborations: Social Responsibility, Green Alliances, and Beyond
-
Zinkhan, George
-
Stafford, Edwin R. and Hartman, Cathy L. 2000. “Environmentalist-Business Collaborations: Social Responsibility, Green Alliances, and Beyond,”. In Advertising Research: The Internet, Consumer Behavior and Strategy Edited by: Zinkhan, George. Chicago: American Marketing Association.
-
(2000)
Advertising Research: The Internet, Consumer Behavior and Strategy
-
-
Stafford, E.R.1
Hartman, C.L.2
-
48
-
-
0034099159
-
Environmental NGO-Business Collaboration and Strategic Bridging: A Case Analysis of theGreenpeace-Foron Alliance
-
Stafford, Edwin R., Jay Polonsky, Michael and Hartman, Cathy L. 2000. “Environmental NGO-Business Collaboration and Strategic Bridging: A Case Analysis of theGreenpeace-Foron Alliance. Business Strategy and the Environment, 9: 122 – 135.
-
(2000)
Business Strategy and the Environment
, pp. 122-135
-
-
Stafford, E.R.1
Jay Polonsky, M.2
Hartman, C.L.3
-
49
-
-
0039817412
-
Are Good Causes Good Marketing?”
-
Smith, Geoffrey and Ron Stodghill, II. 1994. “Are Good Causes Good Marketing?”. Business Week,: 64 – 65. March 21.
-
(1994)
Business Week
, pp. 64-65
-
-
Smith, G.1
Ron Stodghill, I.2
-
51
-
-
0002719999
-
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
-
Varadarajan, P. Rajan and Menon, Anil. 1988. “Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy,”. Journal of Marketing, 52 July: 58 – 74.
-
(1988)
Journal of Marketing
, pp. 58-74
-
-
Varadarajan, P.R.1
Menon, A.2
-
52
-
-
0041385347
-
The Changing Role of Marketing in the Corporation
-
Webster, Frederick W. Jr. 1992. “The Changing Role of Marketing in the Corporation,”. Journal of Marketing, 56 Oct: 1 – 17.
-
(1992)
Journal of Marketing
, pp. 1-17
-
-
Webster, F.W.1
|