Charitable organizations' storytelling influence on donors' emotions and intentions

Journal of Business Research

Volumn 63, Issue 7, 2010, Pages 754-762

  Merchant, Altaf ^a   Ford, John B ^b   Sargeant, Adrian ^c  

^a UNIVERSITY OF WASHINGTON   (United States)

^b OLD DOMINION UNIVERSITY   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

Charitable giving; Emotions; Fundraising; Not for profit marketing.; Storytelling

Indexed keywords

EID: 77953028675     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.05.013     Document Type: Article

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