Hybrid channel conflict: Causes and effects on channel performance

Journal of Business & Industrial Marketing

Volumn 17, Issue 5, 2002, Pages 338-356

  Webb, Kevin L ^a   Hogan, John E ^b  

^a UNIVERSITY OF RICHMOND   (United States)

^b BOSTON COLLEGE   (United States)

Author keywords

Channel management; Distribution; Product life cycle

Indexed keywords

EID: 0442264899     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210439031     Document Type: Article

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