Using business intelligence tools to help manage costs and effectiveness of business-to-business inside-sales programs

Information Systems Management

Volumn 26, Issue 2, 2009, Pages 199-208

  Gessner, Guy ^a   Scott Jr , Richard A ^b  

^a CANISIUS COLLEGE   (United States)

^b Modern Marketing Concepts Inc

Author keywords

Business to business; Cost management; Inside sales; Sales effectiveness

Indexed keywords

BUSINESS TO BUSINESS; COST MANAGEMENT; DATA ANALYTICS; PREDICTIVE ANALYTICS; SALES MANAGER; SALES TEAMS; TRANSPORTATION COST;

COSTS; HUMAN RESOURCE MANAGEMENT; TOOLS;

SALES;

EID: 70449700118     PISSN: 10580530     EISSN: None     Source Type: Journal    
DOI: 10.1080/10580530902797623     Document Type: Article

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