Exploring accounting and market orientation: An interfunctional case study

Journal of Marketing Management

Volumn 24, Issue 7-8, 2008, Pages 687-710

  Inglis, Robert M ^a  

^a RMIT UNIVERSITY   (Australia)

Author keywords

Competitive costing; Customer orientation; Interfunctional coordination; Management accounting; Market orientation; Market oriented accounting

Indexed keywords

EID: 84860711303     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X345470     Document Type: Article

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