Do measures of media engagement correlate with product purchase likelihood?

Journal of Advertising Research

Volumn 47, Issue 3, 2007, Pages 313-325

  Kilger, Max ^a   Romer, Ellen ^a  

^a Athos Palace   (Brazil)

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EID: 71249130382     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S002184990707033X     Document Type: Article

References (5)

1. ANDREWS, CRAIG, SRINIVAS DURVASULA, AND SYED AKHTER. "A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research." journal of Advertising 19, 4 (1990): 27-40.
2. ARE Statement by Joseph Plummer on behalf of the Advertising Research Foundation, New York, April 2006.
3. CALDER, BOBBY, AND EDWARD MALTHOUSE. "Experiential Engagement with Online Content Web Sites and the Impact of Cross-Media Usage." Worldwide Readership Research Symposium, Prague, October 2005.
4. EUBANK, SANDY. "Elevating Engagement above the Silos: TV, Print and the Internet." 1st Annual Audience Measurement Symposium, New York, June 2006.
5. SMRB. "National Multi-Media Engagement Study: Wave 1." New York: Simmons Market Research Bureau, December 2006.