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Volumn 75, Issue 1, 1997, Pages
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Building brands without mass media.
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Author keywords
[No Author keywords available]
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Indexed keywords
ADVERTIZING;
ANIMAL TESTING ALTERNATIVE;
ARTICLE;
AWARENESS;
COMMERCIAL PHENOMENA;
CONSUMER;
DRUG INDUSTRY;
ECONOMIC ASPECT;
ECONOMICS;
FOOD INDUSTRY;
HOSPITAL MANAGEMENT;
MASS MEDIUM;
METHODOLOGY;
UNITED STATES;
ADVERTISING;
ANIMAL TESTING ALTERNATIVES;
AWARENESS;
COMMERCE;
CONSUMER PARTICIPATION;
DRUG INDUSTRY;
ECONOMIC COMPETITION;
FOOD INDUSTRY;
MASS MEDIA;
PRODUCT LINE MANAGEMENT;
UNITED STATES;
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EID: 0030622259
PISSN: 00178012
EISSN: None
Source Type: Journal
DOI: None Document Type: Article |
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Times cited : (75)
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References (0)
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