Integrating management accounting and marketing in the pursuit of competitive advantage: The case for strategic management accounting

Critical Perspectives on Accounting

Volumn 13, Issue 2, 2002, Pages 255-277

  Roslender, Robin ^a   Hart, Susan J ^b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036276498     PISSN: 10452354     EISSN: None     Source Type: Journal    
DOI: 10.1006/cpac.2001.0477     Document Type: Article

References (86)

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