Building consumer-to-consumer trust in E-finance marketplaces: An empirical analysis

International Journal of Electronic Commerce

Volumn 15, Issue 2, 2010, Pages 105-136

  Greiner, Martina E ^a   Wang, Hui ^b  

^a UNIVERSITY OF NEBRASKA AT OMAHA   (United States)

^b RADFORD UNIVERSITY   (United States)

Author keywords

E finance; elaboration likelihood model; on line communities; P2P marketplace; trust; trust building mechanisms

Indexed keywords

EID: 78651388460     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415150204     Document Type: Article

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