Relationship learning at trade shows: Its antecedents and consequences

Industrial Marketing Management

Volumn 35, Issue 2, 2006, Pages 166-177

  Li, Ling Yee ^a  

^a LINGNAN UNIVERSITY   (Hong Kong)

Author keywords

Channel commitment; Channel consensus; Collective inquiry; International trade shows; Relationship learning; Relationship performance outcomes

Indexed keywords

EID: 32044447516     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.03.006     Document Type: Article

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