How buyers' expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage

Industrial Marketing Management

Volumn 36, Issue 8, 2007, Pages 1035-1045

  Subba Rao, S ^a   Truong, Dothang ^b   Senecal, Sylvain ^c   Le, Thuong T ^d  

^a UNIVERSITY OF TOLEDO   (United States)

^b FAYETTEVILLE STATE UNIVERSITY   (United States)

^c HEC MONTRÉAL   (Canada)

^d UNIVERSITY OF TOLEDO   (United States)

Author keywords

Benefit; Buyer behavior; e Readiness; Electronic markets; Risk; Usage

Indexed keywords

EID: 34548836003     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.08.001     Document Type: Article

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