Using cross-functional, cross-firm teams to co-create value: The role of financial measures

Industrial Marketing Management

Volumn 41, Issue 3, 2012, Pages 495-507

  Enz, Matias G ^a   Lambert, Douglas M ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

Cross functional teams; Financial measurement of value co creation; Interorganizational collaboration; Joint innovation initiatives; Relationship marketing

Indexed keywords

EID: 84859441105     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.06.041     Document Type: Article

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