Using basket composition data for intelligent supermarket pricing

Marketing Science

Volumn 25, Issue 2, 2006, Pages 188-199

  Kumar, Nanda ^a   Rao, Ram ^a  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Basket size; Competition; Consumer data analytics; Game theory; Intelligent pricing; Price discrimination; Retailing; Reward cards; Reward programs; Supermarkets

Indexed keywords

EID: 33646367178     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0141     Document Type: Article

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