A cross-cultural analysis of pro-environmental consumer behaviour among seniors

Journal of Marketing Management

Volumn 28, Issue 3-4, 2012, Pages 290-312

  Sudbury Riley, Lynn ^a   Kohlbacher, Florian ^b   Hofmeister, Agnes ^c  

^a LIVERPOOL JOHN MOORES UNIVERSITY   (United Kingdom)

^b German Institute for Japanese Studies (DIJ)   (Japan)

^c Operációkutatás és Aktuáriustudományok Tanszék docense   (Hungary)

Author keywords

ecologically conscious consumer behaviour; older consumers; seniors

Indexed keywords

EID: 84859183146     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2012.658841     Document Type: Article

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