Age, Perceived Risk and Satisfaction in Consumer Decision Making: A Review and Extension

Journal of Marketing Management

Volumn 22, Issue 3-4, 2006, Pages 355-377

  Simcock, Peter ^a   Sudbury, Lynn ^a   Wright, Gillian ^a  

^a NONE

Author keywords

HIGH INVOLVEMENT PURCHASE; OLDER CONSUMERS; PERCEIVED RISK

Indexed keywords

EID: 77952912728     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725706776861163     Document Type: Article

References (0)