Advertising in an ageing society

Ageing and Society

Volumn 20, Issue 2, 2000, Pages 217-233

  Carrigan, Marylyn ^a   Szmigin, Isabelle ^b  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b NONE

Author keywords

Advertising; Ageism; Marketing; Social responsibility

Indexed keywords

AGEISM; MARKETING;

EID: 0034069433     PISSN: 0144686X     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0144686X99007709     Document Type: Article

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