The IAT is not enough: The added value of projective techniques in consumer research

Advances in Consumer Research

Volumn 36, Issue , 2009, Pages 923-925

  Slabbinck, Hendrik ^a   Van Kenhove, Patrick ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052859072     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (17)

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