Social marketing campaigns aimed at preventing drunk driving: A review and recommendations

International Marketing Review

Volumn 26, Issue 3, 2009, Pages 292-311

  Cismaru, Magdalena ^a   Lavack, Anne M ^a   Markewich, Evan ^b  

^a UNIVERSITY OF REGINA   (Canada)

^b UNIVERSITY OF REGINA   (Canada)

Author keywords

Drink driving; Qualitative research; Social marketing

Indexed keywords

EID: 67650915466     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330910960799     Document Type: Review

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