Exploring innovative methodologies for child-centric consumer research

Qualitative Market Research

Volumn 8, Issue 2, 2005, Pages 157-175

  Banister, Emma N ^a   Booth, Gayle J ^b  

^a Lancaster University   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Children (age groups); Consumer research; Ethnography; Photography; Qualitative research

Indexed keywords

EID: 18344393790     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750510592436     Document Type: Review

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