When is social marketing not social marketing?

Journal of Social Marketing

Volumn 1, Issue 1, 2011, Pages 45-53

  Hastings, Gerard ^a,b   Angus, Kathryn ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b OPEN UNIVERSITY   (United Kingdom)

Author keywords

Advertising; Alcoholic drinks; Corporate social responsibility; Public health; Social marketing; Tobacco

Indexed keywords

EID: 84858971762     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/20426761111104428     Document Type: Article

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