Projective techniques in Taiwan and Asia-Pacific market research

Qualitative Market Research

Volumn 10, Issue 1, 2007, Pages 48-62

  Boddy, Clive R ^a,b  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b CURTIN UNIVERSITY   (Australia)

Author keywords

Asia Pacific; Culture; Market research

Indexed keywords

EID: 33846450341     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750710720396     Document Type: Article

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