Projective techniques in US marketing and management research: The influence of The Achievement Motive

Qualitative Market Research: An International Journal

Volumn 13, Issue 4, 2010, Pages 334-353

  Boddy, Cliva R ^a   Soley, Lawrence ^a  

^a MARQUETTE UNIVERSITY   (United States)

Author keywords

Management research; Marketing; Publications; Qualitative research; United States of America

Indexed keywords

EID: 77956846715     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751011078782     Document Type: Review

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