Guest editorial

Qualitative Market Research: An International Journal

Volumn 13, Issue 4, 2010, Pages

  Boddy Robin Croft, Clive ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84858975608     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/qmr.2010.21613daa.001     Document Type: Editorial

References (2)

1. Boddy, C.R. (2008), “Are projective techniques actually projective orare market researchers wasting their time?”, Australasian Journal ofMarket and Social Research, Vol. 16 No. 1, pp. 5–17
2. Boddy, C.R. (2005 a), “Industry uses projective techniques extensively,frequently and successfully in research: so why don‘t academics?”, Proceedings of the Australasian Business & Behavioural Sciences Association Conference,Australasian Business & Behavioural Sciences Association, Cairns, 5-7 August