Alcohol consumption among university students: A multi-country study of attitudes, values, identity, and consumer influence

Journal of Nonprofit and Public Sector Marketing

Volumn 12, Issue 2, 2004, Pages 1-28

  Kropp, Fredric ^a   Lavack, Anne M ^b   Silvera, David H ^c   Gabler, Joanna R ^d  

^a MONTEREY INSTITUTE OF INTERNATIONAL STUDIES   (United States)

^b UNIVERSITY OF REGINA   (Canada)

^c UNIVERSITY OF TROMSØ   (Norway)

^d BMC Software Inc   (United States)

Author keywords

Alcohol; Consumer susceptibility to interpersonal influence; Cross cultural; List of values; Social identity; Social influence; Values

Indexed keywords

EID: 85023551011     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v12n02_01     Document Type: Article

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