Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions

International Journal of Retail and Distribution Management

Volumn 37, Issue 4, 2009, Pages 358-369

  Tsiotsou, Rodoula ^a   Alexandris, Konstantinos ^b  

^a TECHNOLOGICAL EDUCATIONAL INSTITUTE OF CRETE   (Greece)

^b ARISTOTLE UNIVERSITY OF THESSALONIKI   (Greece)

Author keywords

Marketing models; Sponsorship; Sports

Indexed keywords

EID: 70349416917     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910948583     Document Type: Article

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