Assessing the use of the brand personality scale in team sport

International Journal of Sport Management and Marketing

Volumn 3, Issue 1-2, 2008, Pages 23-38

  Ross, Stephen D ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

brand equity; brand management; brand personality; scale validation; sport brand

Indexed keywords

EID: 77953518930     PISSN: 14758962     EISSN: 17402808     Source Type: Journal    
DOI: 10.1504/IJSMM.2008.015959     Document Type: Article

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