The Matching effect of brand and sporting event personality:sponsorship implications

Journal of Sport Management

Volumn 23, Issue 1, 2009, Pages 41-64

  Lee, Hyung Seok ^a   Cho, Chang Hoan ^b  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

^b Yonsei University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650695981     PISSN: 08884773     EISSN: 1543270X     Source Type: Journal    
DOI: 10.1123/jsm.23.1.41     Document Type: Article

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