Blending cobrand personalities: An examination of the complex self

Journal of Marketing Research

Volumn 44, Issue 3, 2007, Pages 389-400

  Monga, Alokparna Basu ^a   Lau Gesk, Loraine ^b  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548811341     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.3.389     Document Type: Article

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