Integrating transactional and relational exchange into the study of exchange orientation in customer relationships

Journal of Marketing Management

Volumn 25, Issue 9-10, 2009, Pages 1003-1025

  Lefaix Durand, Aurélia ^a   Kozak, Robert ^b  

^a UNIVERSIDAD TORCUATO DI TELLA   (Argentina)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Customer relationships; Exchange orientation; Hybrid marketing practices; Interfirm exchange; Relationship marketing; Transaction marketing

Indexed keywords

EID: 84858338031     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X479345     Document Type: Article

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