The impact of transactional and relational strategies in business markets: An agenda for inquiry

Industrial Marketing Management

Volumn 32, Issue 8, 2003, Pages 623-626

  Sharma, Arun ^a   Pillai, Kishore Gopalakrishna ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Relational orientation; Relationships; Transactions

Indexed keywords

EID: 0345375483     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.06.002     Document Type: Article

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