Relationship development and marketing communication: An integrative model

Journal of Business and Industrial Marketing

Volumn 16, Issue 3, 2001, Pages 167-182

  Andersen, Paul Houman ^a  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Channel relationships; Industrial marketing; Marketing communications; Relationship marketing

Indexed keywords

EID: 0442281686     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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