The coexistence of transaction and relational marketing: Insights from the Chinese business context

Industrial Marketing Management

Volumn 32, Issue 8, 2003, Pages 633-642

  Styles, Chris ^a   Ambler, Tim ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

China; Guanxi; Relationship marketing; Transaction orientation

Indexed keywords

EID: 0344082113     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.06.004     Document Type: Article

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