Evaluation of segment attractiveness by risk-adjusted market potential: First-time vs. repeat visitors

Journal of Travel Research

Volumn 51, Issue 2, 2012, Pages 166-177

  Shani, Amir ^a   Reichel, Arie ^a   Croes, Robertico ^b  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

expenditure risk; repeat visitors; segment attractiveness; size risk

Indexed keywords

EXPENDITURE; MARKET SYSTEM; MARKETING; METHODOLOGY; RISK FACTOR; TOURISM MARKET; TOURIST DESTINATION;

FLORIDA [UNITED STATES]; UNITED STATES;

EID: 84856717271     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510396100     Document Type: Article

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